Know Time

For those curious about the world and everything in it, but have know time.

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#153: Advertising 101, Copywriting, AIB, Sketch Comedy & Marketing ft. Devaiah Bopanna – Know Time

Devaiah Bopanna, co-founder of Moonshot ad agency and former head writer of AIB, talks about his journey into writing from engineering, copywriting for beginners, the history of advertising in India, how to create viral marketing campaigns, the impact of All India Bakchod and Youtube sketch comedy.Devaiah: https://www.instagram.com/devaiah.bopanna/SUPPORT:Patreon: https://www.patreon.com/knowtimeAnchor: https://anchor.fm/knowtime/supportYoutube Membership: https://www.youtube.com/channel/UCJ-937lA3_s2g5AxdpKQjVg/joinPODCAST:Anchor: https://anchor.fm/knowtimeSpotify: https://open.spotify.com/show/2CjRJPktODLDeHavCNDLGAApple Podcasts: https://podcasts.apple.com/us/podcast/know-time/id1535371851?uo=4CONNECT:Youtube: Subscribe!Instagram: https://www.instagram.com/knowtimetofly/Instagram (Personal): https://www.instagram.com/shalajlawania/Twitter: https://twitter.com/knowtimetoflyTwitter (Personal): https://twitter.com/shalajlawaniaFacebook: https://www.facebook.com/knowtimetoflyReddit: https://www.reddit.com/r/knowtimetofly/Blog: http://www.sadisticshalpy.com/Producer & Host: Shalaj LawaniaTIMELINE0:00 Trailer1:06 Introduction2:16 From Engineering to Writing15:57 The History of Advertising in India21:01 Why Don’t Advertisements Feel The Same?23:41 The Journey Of An Ad31:18 Writing A Cold Open36:48 Copywriting 101: The Structure Of A Good Ad39:52 Copywriting 101: How To Create Viral Ads?42:32 Seeking Validation45:28 How To Write A Comedy Sketch?49:10 Working With Constraints56:08 Working With All India Bakchod58:32 The Impact of AIB1:00:42 The Death of Youtube Sketch Comedy1:02:30 Political Comedy1:08:28 Lego Interpretation1:09:11 Inspirations (Books, Movies, Role Models)1:14:59 Legacy & Meaning of Life#advertising #copywriting #marketing